The last 20 years have transformed how and what we read, listen to, play and watch in every corner of the planet.
Culture is a universal human experience, and the stories that inspire us today will shape our tomorrow. Therefore, as audiences and media evolve, understanding how and what keeps us informed, entertained and connected becomes more valuable than ever.
At Nielsen, I've been lucky to lead a team designing tools helping researchers measure and understand how we experience content worldwide.