Instrumenting researchers studying what people watch, play, read, and listen to around the world.

UX Director
July 2021 -> April 2023
UX Lead
June 2019 -> June 2021
The last 20 years have transformed how and what we read, listen to, play and watch in every corner of the planet.

Culture is a universal human experience, and the stories that inspire us today will shape our tomorrow. Therefore, as audiences and media evolve, understanding how and what keeps us informed, entertained and connected becomes more valuable than ever.

At Nielsen, I've been lucky to lead a team designing tools helping researchers measure and understand how we experience content worldwide.

Contribution areas:

Cross-Domain Collaboration
Partnering on strategic initiatives across domains with leaders of different organisational levels (VPs, SVPs) in product, data science, operations, and engineering.
Scaling Outcomes
Establishing, leading and mentoring a distributed team of product designers embedded in product teams and federated in a global org led by the SVP of UX.
Experimentation Culture
Promoting the culture of evidence-based decision-making in an S&P 500 company by experimenting with prioritisation formulas, scorecard roadmaps and unmoderated, remote usability testing framework.
Component Library
Designing a company-first, multi-platform design system optimised for touch and internationalisation introducing modular architecture for faster time to market and reusability.
Participants' Experience
Advocating for a global mindset supporting diverse needs and cultural perspectives of research participants in 30+ regulated markets.

This is what some people have said so far:

Pawel is one of a kind with his creativity and passion for solving complex problems. If I ever have the fortune to build a dream team of product experience practitioners again, he’d be the first one I call.  He is a highly respected people leader who motivates teams to be their best.

I highly recommend Pawel if you are looking for a strong communicator, analytical thinker, and creative expert who is not afraid of complexity.

Joanna Vasilakis
Pawel is a systems thinker with a global mindset, delivering across the entire product development process. (...)

With the adoption of optimisations that Pawel suggested, we were able to dramatically cut development costs and increase time to market with higher customer satisfaction.

I had an opportunity to work with Paweł for almost four years and managed him directly for the last two. I highly recommend him not only as a UX Leader but also as an organisational agent of change. (...)
Lech Blażejewski
VP of Technology
(...) Not only is he a truly brilliant designer & system thinker, he's also one of the most impressive communicators I've worked with (...).

(...) we worked together on some of the firm's leading strategic initiatives, where Pawel displayed his innate ability to envision new products and identify business opportunities in a complex and transforming industry.

He is extremely dedicated to his craft and would be an incredible asset to any organization looking to transform itself from within.
Arnaldo Catanho
Transformation Lead
I’ve had the pleasure collaborating with Pawel at Nielsen. As part of a cross-functional team, Pawel led the design (...)

His user-focussed, evidence-based, and iterative approach resulted in a simple and clean design.

Pawel is articulate and clear in communicating his ideas and their motivation. I hope I will get the chance to work with Pawel again in the future.
Arik Shahar
SVP of Product MGT
(...) I was impressed with Pawel’s attention to detail, managing all levels of complexity (...)

His approach to problem-solving is very systemic, using a wide array of methods and techniques in order to bring together stakeholders, PMs, UX experts, and developers into the design process.

Pawel demonstrated resourcefulness, working against a heavily matrixed environment and capacity limitations, constantly advocating for efficient and scalable solutions. (...)
Ran Liron
Head of Design

A quick look backstage:

Collaborating on a global scale means a lot more people to learn from.
Adapting popular workshop frameworks for the enterprise works great to accumulate insights and bring stakeholders and subject matter experts on the same page faster.
Navigating global "complexity by variety" requires a flexible mindset.
Considering differences in requirements, operating models, priorities, client commitments, legal frameworks, data governance, and market regulation for over 30 markets is a serious mental effort.
Designing for "the world" offers surprising problems.
As we associate meaning with many different things, symbols deemed neutral in one place can be offensive in another part of the world. From wording to using icons to considering colours, working on global products requires a set of mindset shifts which are equally challenging and fascinating.
Cross-domain collaboration is essential when looking for hypotheses worth testing. 
Workshops work wonders in resurfacing requirements and expertise locked in files and specialised work environments into a shared working context for everyone. Contextualising complexity through facilitation brings experts together and enables them to reframe the problem at its core.
Process maps offer an unrivalled, end-to-end perspective for complex, cross-domain workflows. 
Mapping multi-intent or non-linear workflows is always problematic, as experts work and think differently, and know-how can be fragmented across organisational units. Investing in an end-to-end perspective across channels proved the best way to organise complexity.
Online prototypes with real workflows were invaluable for user feedback.
Test participants worldwide were tasked with solving problems, finding information, scheduling meetings, estimating tasks, and diagnosing problems using responsive prototypes with working features like search, forms, etc.
Discovering that test participants translate the prototypes was a magic moment. 
The prototypes were basically websites, so translating them took just a single click. How could I have never thought of that? It opened many new opportunities and enabled stress testing of the interface with translations at a breakneck speed.
Prototypes are best for ongoing communication, not as a step in the process.
Using prototypes establishes a shared understanding and saves time on communication, as updating a prototype conveys much more meaning than updating documentation, especially for less technical stakeholders.
White male in a black shirt and glasses enjoying a selection of pintxos with a glass of white wine with a cathedral entrance in the background.
Working on solving big problems allows experimenting with many things. 
Big projects are an excellent way to learn how to collaborate in big teams across domains and organisational structures. Trying new things helps to keep moving even when complexity feels intimidating.
© Copyright is a fallacy