Hi, I’m Pawel. I design how complex data relationships surface clarity for expert users in high-stakes environments. I also build tools to help leaders and teams rehearse the future.
For the past decade, I've designed decision-making tools for experts in complex fields: finance teams evaluating strategic scenarios, media researchers navigating global technology shifts, insurance companies anticipating claims patterns, and cybersecurity professionals assessing risk.
Today, I'm a Principal Product Designer at Datasite, reimagining virtual data rooms for AI-assisted workflows. Before that, I spent four years at Nielsen leading design for platform initiatives across 30+ countries on six continents, unifying fragmented systems into a single knowledge layer for a global operations platform.
I specialise in translating ambiguous, multi-stakeholder problems into foundational capabilities, the kind of cross-cutting platform work where every design decision ripples across the product.
In 2020, when the world stopped its "business as usual," I realised that the same skill I use professionally, making sense of complexity, is exactly what leaders and teams need to navigate rapid change. So I started building Practical Futures.
Practical Futures is a structured futures thinking practice using Business Sci-Fi and episodic future thinking to help leaders and teams rehearse decisions in tomorrow's contexts. 100+ stories and growing.
Business Sci-Fi Library
Get practical insights and actionable strategies from potential products and futuristic services. Learn to think about the future not in vague trends or speculative stats but through relatable products and services your organisation or industry could be working on or catching up to in the next few years.
Reflection Prompts for Strategic Imagination
Build a future-proof mindset. Think and strategize outside of conventional boundaries, train futures thinking, and develop strategic imagination for better decision-making in uncertain situations.
Futures Gradient
Turn your accumulated reflections into a personal knowledge graph you can mine for strategic insights with any AI assistant. Your practice becomes a compounding reference library, uniquely grounded in your context and growing with every story.
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Get your leadership future-ready with 10-minute imagination workouts featuring product sci-fi and reflection prompts delivered every Saturday morning.











